Publish Date

August 11, 2024

Project Type

Influencer Collaboration

Client

Shell x Shevon

Scope

  • Creative Storytelling
  • Video Production
  • Multi-Platform Delivery

Shell x Shevon

Assignment

We collaborated with YouTube and social media influencer Shevon Salmon on a partnership with Shell Canada, creating a high-energy video that seamlessly integrated Shell’s premium fuel into Shevon’s daily life. The objective was to craft a lifestyle-driven story, highlighting Shevon’s choice to fuel his BMW M8 exclusively at Shell while maintaining an authentic and engaging feel.

Scope

We worked closely with Shevon to refine and execute his creative vision while ensuring the integration of Shell’s brand message felt organic and natural. We crafted a visually dynamic video with a mix of POV shots, action sequences, and lifestyle moments, immersing the audience in Shevon’s daily routine.

Approach

This project was all about authenticity and storytelling. We aimed to create the feeling of following someone’s day, capturing real-life moments while maintaining a polished cinematic look. Working in close collaboration with Shevon, we ensured his personality and creative direction remained at the forefront while enhancing the production with our technical expertise.

Implementation

To bring this vision to life, we utilized a combination of action shots, POV filming, and dynamic motion sequences to create an immersive experience. The project required precision, quick adaptability, and creative problem-solving to execute a diverse range of shots while maintaining a cohesive and engaging narrative.

Outcome

The final video was a massive success, garnering over 3 million views on Instagram and demonstrating the effectiveness of influencer-led social media campaigns. The client was thrilled with the results, and we take pride in projects like this—where collaboration, creativity, and technical execution come together to deliver an impactful brand story.
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