Publish Date

Agugust 23, 2024

Project Type

Documentary

Client

Sunpan

Scope

  • Creative Development
  • Pre-Production
  • Full-Scale Video Production
  • Multi-Format Delivery

Sunpan

Assignment

We partnered with SunPan, a global furniture distributor and manufacturer, to create engaging social media content across multiple platforms. The goal was to humanize the brand, showcasing the people behind the business and fostering a deeper emotional connection with their audience. In addition to producing high-quality visuals for social media, we supported SunPan’s email marketing campaigns, ensuring that every new collection had a compelling video presence. One of the key projects was a sustainability-focused collaboration with Roncy Packs, a women-owned business that repurposes SunPan’s leftover fabrics into stylish, eco-friendly fashion accessories. Our task was to document this process, emphasizing the impact of fabric recycling and the importance of sustainable business practices.

Approach

We developed a storytelling-driven content strategy, highlighting the craftsmanship, creativity, and sustainability initiatives within SunPan. By incorporating behind-the-scenes footage and interviews, we brought the brand’s values to life and made their content more relatable to their audience. For the Roncy Packs collaboration, we took a documentary-style approach, focusing on the transformation of fabric waste into fashion accessories. Our visual narrative showcased the women-led initiative, the meticulous craftsmanship, and the environmental benefits of repurposing materials.

Implementation

Using a mix of cinematic videography and professional photography, we produced content optimized for social media and email marketing:
• Captured authentic and engaging footage of SunPan’s team, putting a spotlight on the people who drive the brand.
• Created a documentary-style video for the Roncy Packs collaboration, showcasing the recycling process and its environmental impact.
• Created a documentary-style video for the Roncy Packs collaboration, showcasing the recycling process and its environmental impact.
• Produced social media-friendly content, blending high-end visuals with engaging storytelling.
• Developed video assets for SunPan’s email marketing campaigns, ensuring every new collection had a strong visual presence.

Outcome

The final deliverables successfully strengthened SunPan’s digital presence, making the brand more approachable and engaging. The Roncy Packs documentary was featured on SunPan’s sustainability blog page and widely shared on social media, reinforcing their commitment to eco-conscious initiatives.
The client was highly satisfied with the results, praising the depth of storytelling and polished execution. This project showcased the power of strategic content creation, proving that well-crafted visuals and authentic narratives can drive brand engagement and awareness.
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